Ad Spend Approval Pages Need Audit Trails
Client ad spend reviews should explain where the money went, what was already paid, what is reimbursable, and whether performance was reasonable.
Advertising
2 Local Business Search articles tagged with this topic.
What We’re Noticing: Local Businesses Are Losing Leads Because Nobody Follows Up
Most local businesses do not have an advertising problem first. They have a follow-up problem. Here is what we are noticing from the field.