In 2024, Google’s U.S. search ad revenue was projected to hit $62.87 billion, a significant jump from previous years. Yet, many advertisers are scratching their heads: “Why are my clicks declining even though I’m spending more?” The answer lies in a perfect storm of rising Cost-Per-Click (CPC), algorithm changes, and perhaps most importantly — a flood of new […]

The home service industry is under fire. Google’s latest spam policy updates are a direct response to years of abuse—much of which has been driven by the very marketing agencies that are now turning around and using these changes as a sales opportunity. Let’s call it what it is: hypocrisy. How We Got Here: Spammy Marketing Tactics […]

Google’s latest spam policy updates—targeting expired domain abuse, scaled content abuse, and site reputation abuse—are a direct response to a growing problem: the saturation of poor-quality content designed to game the system. And the home service industry has been one of the worst offenders. Let’s be honest: many home service companies rely on templated city pages, AI-generated content, […]

You’ve probably seen posts like this one floating around on social media: "Just make it go viral!" My client's CEO actually said this in a meeting last week. Some advice is helpful.Some is outdated.Some comes directly from your CEO’s 13-year-old daughter! Here are 9 of the worst pieces of marketing advice that brands like Apple […]

As a Chief Marketing Officer (CMO) in today’s rapidly evolving landscape, the ability to organize and structure data is no longer optional—it’s the backbone of advertising, analytics, and AI-driven decision-making. The days of loosely managing ad performance metrics, customer insights, and audience behavior data are over. If your data is fragmented, inconsistent, or incomplete, you’re setting yourself up for massive […]