Digital Marketing + Website Services Proposal
Triple Crown Chiropractic
May 2026
A transparent overview of website development, advertising management, infrastructure, hosting, email delivery systems, and ongoing support.
WebsiteGoogle AdsSocial advertisingInfrastructure
Initial retainer$5,000Applied toward services
Ad management20%Of monthly ad spend
Maintenance$299/moWebsite + marketing infrastructure
Hosting$75/moMay scale with usage
Development$65/hrEnhancements outside maintenance
Initial retainer
The $5,000 retainer allows planning, development, setup, implementation, and marketing work to begin without project-by-project delays.
Applied toward
- Website design and development
- Marketing strategy and planning
- SEO setup
- Google Ads and social advertising setup
- Tracking, analytics, CRM, and email infrastructure
Campaign structure and strategy
Campaigns are organized around the conditions, symptoms, treatments, and services patients are already searching for.
Condition categories
- Sciatica
- Back pain
- Neck pain
- Headaches and migraines
- Auto accident and whiplash
Service categories
- Chiropractic adjustments
- New patient specials
- Spinal decompression
- Family chiropractic care
Example monthly investment
Example only
| Line item | Amount |
|---|---|
| Example Google ad spend | $2,000 |
| Google Ads management (20%) | $400 |
| Example social media ad spend | $2,800 |
| Social media management (20%) | $560 |
| Website maintenance and marketing infrastructure | $299 |
| Hosting and infrastructure | $75 |
| Resend email infrastructure | $20-$40 |
| Estimated monthly total | $6,154-$6,174 |
Billing structure summary
Terms
- Advertising spend is paid directly to platforms whenever possible.
- Credit card payments include a 3.5% processing fee.
- All marketing accounts, customer data, domains, and business assets remain under client ownership.
- Any project expected to exceed two billable hours is discussed and approved before work begins.
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