Digital Marketing & Website Services Proposal

A transparent overview of services, pricing, and how your investment is allocated.

Client

Dr. Erik Simms — Triple Crown Chiropractic

Location

Walton & Covington, KY

Prepared by

Jed Wilson — Local Business Search

Date

May 2026

Note from Jed

Erik,

This proposal is intended to provide a general overview of how our services are structured. We have not yet discussed your final advertising budgets, so any advertising spend figures shown below are examples only and are intended to demonstrate how the pricing model works.

The goal is complete transparency regarding website development, advertising management, infrastructure, hosting, email delivery systems, and ongoing support so you clearly understand where your investment is being allocated.

As you know, we have already begun development activities in order to move the project forward quickly and avoid delays to your business. This proposal formalizes how we typically structure these services moving forward.

Initial Retainer

$5,000

To begin services, an initial retainer of $5,000 is required. This retainer allows us to immediately begin planning, development, setup, implementation, and marketing activities without delays associated with project-by-project billing.

The retainer is applied toward:

Website design and development
Marketing strategy and planning
Search engine optimization setup
Google Ads setup and configuration
Social media advertising setup
Conversion tracking & analytics configuration
Email marketing & CRM integration
Marketing infrastructure setup
Consultation and project management
Technical implementation and deployment

Once the retainer balance has been exhausted, services transition to the recurring monthly structure outlined below.

Google Ads Management

20% of ad spend

Our management fee is 20% of your monthly advertising spend. Your advertising budget goes directly to Google and is used exclusively for ad placement — we do not mark up advertising costs.

Included Services

Campaign Management

Campaign creation, keyword research, audience targeting, and bid management

Ad Creation

Ad copy creation, A/B testing, and ongoing optimization

Conversion Tracking

Full tracking setup, landing page recommendations, and attribution

Reporting

Ongoing campaign reporting, analysis, and performance reviews

Example Only Pricing model illustration — actual budgets TBD

Example Monthly Google Ad Spend	Example Management Fee (20%)
$2,000	$400
$3,000	$600
$5,000	$1,000
$10,000	$2,000

Social Media Advertising

20% of ad spend

Management fees are calculated at 20% of advertising spend. When you provide content — photos, videos, testimonials, or user-generated content — we handle all campaign setup, targeting, management, optimization, and reporting.

Should content creation, video production, graphic design, or other creative services be required, those would be quoted separately.

Example Only Based on current advertising activity (~$650/week)

Example Monthly Social Media Ad Spend	Example Management Fee (20%)
$2,800/month (~$650/week)	$560

Campaign Structure & Strategy

Rather than organizing campaigns around generic keywords or broad demographics, our strategy focuses on the specific conditions, symptoms, treatments, and services that patients are actively searching for.

Example What a single condition campaign might contain

A Sciatica campaign, for example, could contain:

Multiple Google search advertisements
Multiple social media advertisements
Multiple landing pages with different offers
Educational content and video advertisements
Retargeting campaigns for site visitors

As campaign data is collected, advertising budgets can be shifted toward the conditions and services generating the highest quality patient leads — scaling around proven results rather than assumptions.

Website Maintenance & Marketing Infrastructure

$299/month

This service ensures your website, tracking systems, and marketing infrastructure remain secure, functional, and optimized for lead generation.

Website Maintenance

Website monitoring & security updates
Performance monitoring
Technical support
Website health checks
Ongoing system maintenance

Marketing Infrastructure

Google Analytics management
Google Tag Manager management
Google Ads conversion tracking
Meta Pixel management
Form, event & lead attribution tracking

Email Marketing Infrastructure

Brevo integration & maintenance
Lead routing automation
CRM integrations
Email marketing connectivity
Form automation management

✓ Ownership & Transparency

All major marketing assets remain under your ownership — including your Google Ads account, Analytics, Google Business Profile, Brevo, domain registration, website content, and customer data.

Hosting & Infrastructure

$75/month

Your website is built on a modern Next.js and Vercel infrastructure designed for speed, security, scalability, and future business growth.

Vercel Hosting

Global CDN delivery, SSL certificates, performance optimization

Security & Backups

Infrastructure monitoring, application deployment, backup & recovery

Most businesses remain around $75/month. As traffic, portals, scheduling, or other features are added, hosting costs may scale to $100+/month.

Transactional Email Infrastructure

$20–$40/month

We use Resend as our transactional email provider to ensure contact form submissions, lead notifications, and appointment requests are delivered reliably — not routed to spam.

SPF, DKIM, and DMARC authentication support
Improved deliverability & reduced spam filtering
Reliable contact form & lead notification delivery
Appointment request & system email delivery

Resend costs are billed directly through the platform ($20–$40/month depending on usage). No additional management fee is charged for this service. Accounts are established under client ownership whenever possible.

Additional Development & Enhancement

$65/hour

The monthly plan covers ongoing maintenance, monitoring, security, and standard support. New development, features, integrations, or significant content additions beyond normal maintenance are billed separately at $65/hour.

AI-Assisted Development Efficiency

Our development process uses modern AI-assisted workflows that often allow projects to complete significantly faster than traditional methods. Rather than fixed project fees, we bill only for actual time required.

Example How billable time accumulates

15-minute website update
20-minute content modification
25-minute tracking adjustment

These would be combined into a single billable hour. We do not bill in quarter-hour or half-hour increments. Billing occurs only after cumulative tracked work exceeds one hour.

Examples of Billable Requests

New landing pages
Additional website pages
New forms or integrations
CRM & automation workflows
Reporting dashboards

Appointment scheduling integrations
New website functionality
Content restructuring
Custom coding requests
AI-powered features

Any project expected to exceed two billable hours will be discussed and approved prior to work beginning.

Example Monthly Investment

Example Only Advertising budgets shown are examples. Actual investment will vary based on final budgets selected.

Example Google Ad Spend$2,000

Example Google Ads Management (20%)$400

Example Social Media Ad Spend$2,800

Example Social Media Management (20%)$560

Website Maintenance & Marketing Infrastructure$299

Hosting & Infrastructure$75

Resend Email Infrastructure$20–$40

Estimated Monthly Total$6,154–$6,174

Payment Terms

Accepted Payment Methods

ACH Transfer Check Wire Transfer Credit Card (+3.5%)

A 3.5% processing fee applies to all credit card payments including retainer, monthly fees, hosting, advertising management, and additional development services.

Advertising Spend

Advertising budgets are separate from management fees and billed directly to advertising platforms whenever possible.

Retainer Replenishment

When the retainer balance falls below $500, you will be notified and recurring monthly billing begins in the next billing cycle.

Services, advertising campaigns, hosting, and marketing systems may be paused or suspended on accounts that become past due until payment has been received.

Billing Structure Summary

Initial project retainer: $5,000 — applied toward all services performed during development and launch.

Work performed during website development, infrastructure setup, and launch is applied against the retainer balance.

Once the retainer is exhausted, services transition to recurring monthly billing.

Google Ads management: 20% of monthly advertising spend.

Social media advertising management: 20% of monthly spend when applicable.

Website Maintenance & Marketing Infrastructure: $299/month.

Hosting & Infrastructure: $75/month, scaling to ~$100/month depending on usage.

Resend Email Infrastructure: $20–$40/month billed directly through the platform.

Additional development: $65/hour for new features, integrations, or enhancements outside normal maintenance.

Advertising spend is paid directly to platforms whenever possible — separate from management fees.

A 3.5% processing fee applies to all credit card transactions.

All marketing accounts, customer data, domains, and business assets remain under your ownership.

Any project expected to exceed two billable hours will be discussed and approved before work begins.

Thank You, Erik.

We look forward to helping you build a modern digital presence, generate new patient opportunities, and create a scalable marketing foundation that can grow alongside Triple Crown Chiropractic.