Private Campaign Report
Pizza World Granite City
April 14 - May 16, 2026
The campaign delivered efficient local awareness across Meta, reaching 48,124 people and generating 198,680 impressions from April 14 through May 16.
Benchmark readout
The campaign bought meaningful local attention at a price that makes sense for a restaurant. Nearly 50,000 people were reached and the market saw the Pizza World name nearly 200,000 times for about six hundred dollars in ad spend.
Campaign CPM
$3.06, compared with common restaurant awareness CPMs around $7.50-$15.
Cost per 1,000 people reached
$12.65 for local awareness.
Frequency
4.13x, a healthy repetition level for restaurant recall.
Campaign cost
| Item | Amount |
|---|---|
| Meta ad spend | $608.53 |
| Management fee (20%) | $121.71 |
| Total campaign invoice | $730.24 |
Recommendation
Keep Reels in the mix
Reels drove a major share of reported impressions and should stay in the placement strategy.
Add more food-first creative
Pizza, wings, specials, and family meal visuals give Meta more angles to test.
Tighten around local buyers
Layer in Granite City, Metro East, lunch and dinner windows, and local offer messaging.
Invoice includes Meta campaign spend plus the 20% campaign management fee.
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