Ryan, here’s the short version.
The campaign delivered efficient local awareness across Meta, reaching 48,124 people and generating 198,680 impressions from April 14 through May 16. The campaign was built to keep Pizza World visible across Facebook, Instagram, Reels, and related Meta placements while local customers were scrolling short-form and video content.
Total Reach
48,124
People reached across Meta
Total Impressions
198,680
Total ad views delivered
Frequency
4.13
Avg. times each person saw the campaign
Amount Spent
$608.53
Meta ad spend
Cost per 1,000 Reached
$12.65
Efficient local awareness cost
Clicks
372
All clicks reported by Meta
CTR
0.19%
Click-through rate, all clicks
CPC
$1.64
Cost per click, all clicks
Benchmark ReadoutHow this compares to typical restaurant campaigns
Looking at this like a pizza restaurant owner, the most important question is not “did the ad dashboard look busy?” It is: did we buy meaningful local attention at a price that makes sense for a restaurant? On that standard, this campaign performed very well.
Campaign CPM
$3.06
Typical restaurant/food awareness CPMs often land around $7.50–$15. This campaign delivered impressions at a much lower cost.
Cost per 1,000 people reached
$12.65
Strong for local awareness because it reached real people in-market, not just cheap low-quality impressions.
Frequency
4.13x
Healthy repetition for a restaurant. People usually need to see a food brand multiple times before it sticks.
Total local attention bought
198,680 views
For $608.53 in media spend, that is a strong amount of repeated market visibility.
Restaurant-owner takeaway:If I own the pizza shop, I care that almost 50,000 people were reached and that the market saw the Pizza World name nearly 200,000 times for about six hundred dollars in ad spend. That is the kind of awareness buy that keeps the restaurant top-of-mind before dinner, weekends, family meals, and impulse orders. The click rate is not the main KPI here — this was an awareness campaign — but 372 clicks still shows people engaged beyond just seeing the ad.
CMO ReadoutWhat this tells us
This campaign did what a local restaurant awareness campaign is supposed to do: it put Pizza World in front of a large local audience repeatedly and affordably. At a $12.65 cost per 1,000 people reached, the campaign created broad market visibility without requiring a large traditional media budget.
- 48,124 people reached in roughly one month gives the Granite City location meaningful local visibility.
- 198,680 impressions means the audience saw the message multiple times — important for restaurant recall.
- 4.13 frequency is a healthy awareness number: enough repetition to build memory without over-saturating.
- 372 clicks show the campaign also produced direct engagement, not just passive views.
Billing SummaryCampaign Cost
Meta ad spend
$608.53
Management fee
$121.71 (20%)
Total campaign invoice
$730.24
This covers actual Meta campaign spend for April 14–May 16 plus the 20% campaign management fee.
Pay Invoice — $730.24 Private report: this page is marked noindex/nofollow and is not intended to appear in search engines.
