Private Campaign Report

Pizza World Granite City

April 14 - May 16, 2026

The campaign delivered efficient local awareness across Meta, reaching 48,124 people and generating 198,680 impressions from April 14 through May 16.

FacebookInstagramLocal awarenessPrivate report
Total reach48,124People reached
Total impressions198,680Ad views delivered
Frequency4.13Average views per person
Amount spent$608.53Meta ad spend
Clicks372All clicks reported by Meta
CTR0.19%All clicks

Benchmark readout

The campaign bought meaningful local attention at a price that makes sense for a restaurant. Nearly 50,000 people were reached and the market saw the Pizza World name nearly 200,000 times for about six hundred dollars in ad spend.

Campaign CPM

$3.06, compared with common restaurant awareness CPMs around $7.50-$15.

Cost per 1,000 people reached

$12.65 for local awareness.

Frequency

4.13x, a healthy repetition level for restaurant recall.

Campaign cost

Billing summary
ItemAmount
Meta ad spend$608.53
Management fee (20%)$121.71
Total campaign invoice$730.24

Recommendation

Keep Reels in the mix

Reels drove a major share of reported impressions and should stay in the placement strategy.

Add more food-first creative

Pizza, wings, specials, and family meal visuals give Meta more angles to test.

Tighten around local buyers

Layer in Granite City, Metro East, lunch and dinner windows, and local offer messaging.

Pay Invoice - $730.24

Invoice includes Meta campaign spend plus the 20% campaign management fee.

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