Private Campaign Comparison + Billing Status
Pizza World Branson
Current campaign review: August 1-September 24, 2026
The new Google export shows $900.98 in client-card-paid ad spend producing 44,712 impressions, 2,785 clicks, and 882 Google-hosted actions at a $1.02 cost per action. The client does not owe reimbursement for that Google ad spend because it was paid on her card; she owes only the 20% Google management fee. The Facebook export shows $323.92 in ad spend, which should be billed back along with the 20% Facebook management fee of $64.78.
Billing summary
Google Ads spend from the new export was paid directly by the client credit card, so it should be shown for transparency but not billed back as ad reimbursement. The amount due from the Google data is the 20% management fee. The Facebook/Instagram export shows paid media spend that should be reimbursed, plus the 20% management fee on that Facebook spend.
| Item | Spend basis | Billing treatment | Amount due |
|---|---|---|---|
| Google Ads spend, Aug 1-Sep 24 | $900.98 | Paid directly by client credit card; show for record only | $0.00 reimbursement |
| Google Ads management, Aug 1-Sep 24 | $900.98 | 20% management fee | $180.20 |
| Facebook + Instagram ad spend | $323.92 | Client owes reimbursement for ad spend | $323.92 |
| Facebook + Instagram management | $323.92 | 20% management fee | $64.78 |
| Uploaded-file total due | $1,224.90 total managed spend basis | Google management + Facebook reimbursement + Facebook management | $568.90 |
Prior unpaid invoice status
There is also an older unpaid Stripe invoice. That old unpaid invoice is separate from the current uploaded campaign files. The current total due from the uploaded files is $568.90. The older invoice is linked here only so it is clear there is still a previous unpaid balance on top of the current campaign billing.
| Item | Status | Amount |
|---|---|---|
| Older Stripe invoice | Unpaid / still needs to be addressed separately | $685.98 |
| Current uploaded-file billing | New current Google management + current Facebook spend and management | $568.90 |
| Total if both remain unpaid | Previous unpaid invoice + current uploaded-file billing | $1,254.88 |
Google Ads August-September performance
The Google campaign continued to produce strong restaurant-intent behavior. Even with lower daily delivery than the heavier July period, the campaigns generated 2,785 clicks and 882 Google-hosted actions at roughly $0.32 per click and $1.02 per action.
| Campaign | Spend | Impressions | Clicks | CTR | Actions | Cost / action | Avg CPC |
|---|---|---|---|---|---|---|---|
| Branson - Cross Creek | $318.89 | 15,024 | 1,139 | 7.58% | 337 | $0.95 | $0.28 |
| Branson - PW - Extreme Racing | $582.08 | 29,688 | 1,646 | 5.54% | 545 | $1.07 | $0.35 |
| Combined | $900.98 | 44,712 | 2,785 | 6.23% | 882 | $1.02 | $0.32 |
Google comparison with prior review
The best read is that Google stayed efficient, but the later period was delivered across a longer date range and at a lower average daily spend than July. That is why total volume came down while the cost-per-action stayed very low for a restaurant campaign.
| Period | Spend | Impressions | Clicks | CTR | Actions | Cost / action | Avg CPC |
|---|---|---|---|---|---|---|---|
| July 2026 | $903.70 | 48,699 | 3,378 | 6.94% | 1,069 | $0.85 | $0.27 |
| Aug 1-Sep 24, 2026 | $900.98 | 44,712 | 2,785 | 6.23% | 882 | $1.02 | $0.32 |
| Readout | Nearly same spend | Slightly lower volume | Still strong traffic | Healthy CTR | Strong intent | Still around $1 | Still excellent |
Facebook and Instagram status
The Facebook/Instagram export is the current Facebook spend from August 1 through the shutoff date. It reached 39,039 people, delivered 118,543 impressions, and averaged a $2.73 CPM for $323.92 in ad spend. The clean billing breakdown is the ad spend reimbursement of $323.92 plus the 20% management fee of $64.78, for a current Facebook total due of $388.70.
| Period | Ad spend | 20% management fee | Total Facebook due | Reach | Impressions | Frequency | CPM | Link clicks | All clicks |
|---|---|---|---|---|---|---|---|---|---|
| Aug 1 through shutoff | $323.92 | $64.78 | $388.70 | 39,039 | 118,543 | 3.04 | $2.73 | 196 | 322 |
Performance comparison that matters
Google is still efficient
The campaign generated restaurant-intent actions for about $1.02 each. That is a strong result for a local restaurant trying to capture people already searching, mapping, calling, or requesting directions.
The Google CPC is still very low
The new Google average CPC is about $0.32. Prior benchmark context used in the earlier review put restaurant search CPC around $2.05, so Pizza World Branson is still buying attention at a much lower cost than typical restaurant search traffic.
Meta did its job
The Facebook/Instagram campaign was built for awareness, not direct-response ordering attribution. It bought 118,543 impressions at a $2.73 CPM, which is still a strong awareness cost for a local restaurant market.
Management recommendation
Collect before more work continues
The performance case is strong, but the billing status is not. The uploaded-file billing total is $568.90, and there is also an older unpaid invoice on record. Continued campaign work should be tied to clearing the outstanding balance.
Keep Google if the account is active again
If Pizza World Branson wants to keep campaigns active, Google should remain the core channel because it is capturing people already showing restaurant intent at low click and action costs.
Use Meta as support, not the whole plan
Facebook and Instagram are valuable for keeping the restaurant visible to locals and visitors, but Google is the stronger direct-intent channel based on the data supplied.
The current uploaded-file billing total is $568.90: $180.20 Google management, $323.92 Facebook ad spend reimbursement, and $64.78 Facebook management. The older unpaid Stripe invoice is separate and still needs to be addressed.
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