Digital campaigns have become increasingly interested in streaming television content in recent years. Streaming TV is an important part of your digital strategy, so you should understand how it fits into the digital media landscape. We should first learn how over-the-top (OTT) differs from connected TV (CTV).
Some people confuse these two terms or use them interchangeably. The reason is that they refer to related aspects of television digital advertising. Advertisements on connected TV devices are delivered through OTT and CTV. If you understand how the two work, you will be able to speak confidently about CTV advertising and select a DSP that offers the features that you need. It will give you the ability to create digital campaigns that maximize their impact.
Over-the-top (OTT) services deliver television content over the internet and through traditional, closed systems. TV content can be viewed via OTT without being a subscriber to a traditional cable or satellite provider. The term "OTT programming" includes any content that is streamed over the internet.
Video on demand (VOD) or streaming content is delivered via OTT. Amazon Prime, Netflix, Hulu, and Crave are a few of the most popular OTT services. There are now a lot of well-known entertainment companies offering their own OTT services. NBC Universal's Peacock OTT service launched in 2020, and Disney+ launched in 2019.
OTT content can be accessed without a traditional cable or pay-TV subscription. They can stream OTT over the Internet as long as they have a device, such as a mobile phone or smart TV.
Any TV that is capable of streaming digital video is called a CTV. A Smart TV or TV equipped with a streaming device is included in this category. The ability to stream digital video to a TV via Roku or Chromecast, or even from a gaming console, such as the Xbox or Nintendo Switch, makes it a connected TV. In order to understand CTV's role in OTT content, you need to realize that a lot of OTT content is consumed via CTV.
Cord-cutting is the phenomenon of canceling cable or satellite subscriptions or without paying for television channels because of the rise of CTV. In addition, viewers can also be said to be cutting back on subscription-based TV in favor of internet-based content. The main reason for cord-cutting is consumer control and flexibility. Content that is streamed is often cheaper (sometimes for free), making it an economical alternative to satellite or cable TV. Consumers are drawn to it because they can watch what they want, when they want.
Let's take a closer look at their key differences to really understand OTT and CTV. By knowing what makes OTT different from CTV, we can understand what CTV offers. understand what role both of them play in the programmatic advertising landscape.
OTT includes apps and services that do not require subscriptions to traditional cable or pay-TV. CTV is a subset of OTT. Therefore, OTT refers to the method of delivering video content, and CTV to the device on which that content is viewed.
I'll give you an example. Watching Netflix on a mobile device means viewing OTT content. What if they plugged a Chromecast into their TV and watched Netflix? They are streaming OTT content via CTV.
When it comes to digital advertising, it is important to understand the difference between OTT and CTV. CTV ads can be bought programmatically, CTV is likely to be an advertising channel offered by your DSP. CTV will run your ads, but they will be served over-the-top.
CTV advertising is beneficial in many ways. Advertisers can reach cord-cutting households, which are a growing market, with CTV ads. CTV usage is on the rise. As of 2020, there will be 31.2 million cord-cutter households in the US, up from over 6 million in 2019. Moreover, most CTV subscribers watch ad-supported content. Among Americans and Europeans, free-to-view television programming is preferred over ad-free TV.
In addition to reaching an engaged audience, CTV has other benefits as well. Unlike traditional television advertising, CTV advertising does not have restrictions on ad pricing or broadcast schedules. Real-time reporting, as well as enhanced targeting options, are included. Campaign setup and targeting with CTV are similar to those of other programmatic media buys like display, native, and video. In other words, you can measure campaign progress while it's still live, as with any programmatic campaign.
CTV ads differ from other types of programmatic media in that the metrics you should track are different. CTV viewers don't have the option of clicking right away as they would with a display advertisement. Consequently, CTV is best for raising awareness. CTV campaigns should be measured through metrics such as video completion rate (VCR) and cost per completed view (CPCV). In addition to QR codes, we're seeing them resurface as part of a CTV strategy. A QR code displayed on CTV can be scanned by an audience member's mobile phone to access your landing page by embedding it into an ad. Using QR codes, you will be able to track the traffic traveled to your landing page through the CTV ad.
You can reach viewers where they are by leveraging CTV, which is on more and more TV channels. In the United States, 80% of households now own a CTV device. eMarketer estimates that this percentage will reach 87% by 2025. CTV advertising makes sense because this audience is rapidly growing. You can use CTV to provide the awareness component of a cross-channel or full-funnel campaign if you're ready to add CTV to your digital strategy. Using this method, you can reach a captive audience, whom you can later target across other devices.
Reviewed: 2021 Toyota Venza Hybrid Premium Package
There is no difference this time, except that it is only available as a 4WD hybrid in the US market. The difference between the 2021 Toyota Venza and many other models is that it is only offered as a hybrid. The 2021 Toyota Venza will only appear as an all-wheel-drive hybrid-front-wheel drive, and traditional pure gasoline gearboxes are not available. [Sources: 6, 7, 9]
Its 2.5-liter four-cylinder is mated to the Toyota Hybrid System II, a trio of electric motors with a combined output of 219 horsepower. With 219 horsepower, the 2021 Toyota Venza 2.5-liter engine and electric motors (note that there are two of them here - one on each axle) give it enough traction to get around town. Offered as a hybrid all-wheel-drive only, the 2021 Toyota Venza offers excellent fuel economy and decent power with a sophisticated exterior and interior. [Sources: 4, 11, 12]
Toyota offers the Venza in LE, XLE, and Limited trim levels and equips the Venza in the same way as the Highlander. The Venza is slightly more premium than its similarly sized rivals, halfway between Toyota and Lexus in terms of feel, refinement, and function. Like the previous Venza, the new version is a five-seat, two-row midsize crossover; it fits between Toyota's compact RAV4 and Highlander midsize 3-row SUVs. It's smaller than before, however, based on the same platform as the Toyota RAV4 and replaced with some usefulness by a tapered rear. [Sources: 2, 8, 9, 11]
Toyota will bring the Venza back to its SUV lineup this year. Like the original, it is a five-seater crossover that combines style and sophistication in a premium package. Toyota Venza returned to the 2021 model year after it was discontinued in 2015 and brought some style to the hybrid SUV category. The Venza name will return to Toyota's lineup in 2021 after a six-year hiatus and is suitable for a new model that bridges the gap between the RAV4 and the Highlander SUV. Although Toyota is positioning the Venza as a midsize two-row SUV after the Chevrolet Blazer, Ford Edge, and Honda Passport, this new crossover is striving to stand out from the company's compact RAV4 Hybrid. [Sources: 0, 2, 7, 8]
In the larger model range, the Toyota Venza is easier to view as a high-end RAV4 package rather than a standalone model designed to compete with its larger rivals. But you get the same Venza core, whether you choose the base LE or Limited trim like the car Toyota lent me, and then the same hardware at a reasonable price. For example, it only comes with a hybrid drivetrain and includes a standard all-wheel drive. [Sources: 0, 2, 10]
It debuted in 2008 but was discontinued in 2015 after struggling to find its niche audience and was outsold by the Toyota RAV4 compact crossover and the Highlander three-row SUV. It was a little confusing at first, but after using the 2021 Toyota Venza for gardening supplies, dog park trips and more, it turned out to be a great crossover option. Yes, the 2021 Toyota Venza is a great hybrid option worth considering if you're looking to save fuel and have fun. Until the Venza suffers from the same gas tank shape problem that Toyota faced with the RAV4 Hybrid when we compared it to the CR-V Hybrid, a high-end Toyota would be fine for a 565-mile mixed range. [Sources: 3, 4, 13]
This is where the EPA numbers point to the Venza, so you shouldn't have much trouble getting 550 miles out of the tank as long as you don't get a foot off it. [Sources: 12]
Venza is right in the middle, with a city speed of 40 mpg, 37 highways, and 39 highways. In an 80-mile round-trip cruise at 70 mph, including a slight headwind in one direction and a tailwind in the other, my average fuel consumption on the Venzas travel computer was just over 38 mpg—compared to my RAV4 What you see in it is better. Hybrid power unit and RAV4 Prime. In the EPA cycle, the RAV4 Hybrid is rated for the sum of 41 mpg cities, 38 highways, and 40 miles, while the RAV4 Prime (after any charge) is rated for 40 mpg cities, 36 highways, The sum of 38. [Sources: 14]
Toyota estimates the Venza's gas mileage at 39 mpg, although official EPA figures have yet to be released. The Venza also features an 88 kW front electric motor and a 40 kW rear electric motor to create a standard AWD system, each powered by a 252 V lithium-ion battery. Regardless of the configuration, all Venzas are powered by a 2.5-liter four-cylinder engine that is part of a hybrid system that sends 219 horsepower to all four wheels. [Sources: 2, 7, 10]
Venzas engines use a continuously variable transmission that is thin and quiet, unlike other Toyota cars, which can sound a little whiny when accelerated. Just like the Prius, Sienna Hybrid or Highlander Hybrid, Venza uses its electric motors and battery to conserve fuel while driving with frequent stops, with the gas engine starting when it is needed most, sand at high speeds or during acceleration. [Sources: 4, 10]
That doesn't seem enough for a 3,900-pound SUV, but the Venza's driving reveals its unique hybrid advantages. It might not seem like enough for an SUV, but it's more than enough to get the Venza in motion at a stop, as well as for freeway driving and overtaking. [Sources: 3, 7]
If you are assigned to that seat, the Venza will certainly not feel like a midsize SUV, it is much smaller than the original Venza. Overall, Venza is easy to operate and easy to use in your daily driving. The steering is precise and the feedback is good. Toyota has done a great job in hybrid regenerative braking and standard braking to apply braking force smoothly. [Sources: 2, 5]
The company has decades of experience building conventional hybrids, and all of this work pays dividends in the newly redesigned Venza 2021. The re-introduction of the Venza helps Toyota fulfill its mission of differentiating high-end hybrid vehicles from the competition. While Toyota is focusing on adding more fuel efficient cars and SUVs to its lineup, the Venza is returning as a hybrid model. [Sources: 4, 5]
The 2021 Hybrid-only Venza is one of the prettiest new Toyota in recent memory, or at least one of the least fussy about its design. Overall, the 2021 Toyota Venza strikes a balance between the unusual but different like the Prius Prime and the habit expected from crossovers. Plus, while some buyers may want the Venza to be appreciated for towing like other Toyota SUVs, most will simply appreciate the crossover for its good ride and impressive quietness for this price point. [Sources: 0, 3, 12]
Yes, Venza is a hybrid, but no, you don't have to be a “hybrid” to buy it. Plus, the Venza has all of the driver assistance technologies, comfort amenities and advanced infotainment that people have come to expect from Toyota. The new Venza looks fresh and modern and has all the advanced technology components you would expect from a newly designed Toyota. Toyota aims to give the Venza a more unique look than the RAV4, and it has been a success based on limited vehicle testing. [Sources: 2, 3, 6]
According to Coinbase:
NFTs (or “non-fungible tokens”) are a special kind of cryptoasset in which each token is unique — as opposed to “fungible” assets like Bitcoin and dollar bills, which are all worth exactly the same amount. Because every NFT is unique, they can be used to authenticate ownership of digital assets like artworks, recordings, and virtual real estate or pets.https://www.coinbase.com/learn/crypto-basics/what-are-nfts
There are many NFT accounts and wallets you can use. We are trying to use the best and most popular approach for you to start your NFT accounts. Each platform will give you options to use whatever you feel necessary. Please feel free to use whatever ever like.
Set up a Coinbase Wallet:
Set up a Coinbase account: (Not required for Coinbase Wallet) Coinbase is the account, and Coinbase Wallet is the wallet used to store crypto and NFTs.
Next, Connect the two accounts you just started. Each platform will walk you through how to connect each account. It is a straightforward process, and each platform does an outstanding job of guiding you through the process.
The platform we are choosing to use for our NFTs is OpenSea.io. It is the most popular. Again feel free to use whatever platform you want.
Set up an account here.
A peer-to-peer marketplace for NFTs, rare digital items and crypto collectibles. Buy, sell, auction, and discover.