- Promoted Pins:
- Promoted Pins are the most common ad format on Pinterest. They are similar to regular Pins but are promoted to a larger audience. You can create visually appealing Pins showcasing your home services and target them to specific demographics, interests, and keywords to reach your target audience.
- Promoted Video Pins:
- Promoted Video Pins allow you to use video content to showcase your services. You can create short and engaging videos highlighting before-and-after shots of your projects, customer testimonials, or DIY tips related to home improvements.
- Promoted Carousel Pins:
- Promoted Carousel Pins let you include multiple images in a single Pin, which users can swipe through. This format is great for showcasing different aspects of your services, such as various window styles or different types of roofing materials.
- Promoted App Pins:
- If you have a mobile app that complements your home services, you can use Promoted App Pins to drive app installations. For example, if you have an app that helps customers visualize different window or door styles in their homes, you can promote it to your target audience.
- Shopping Ads:
- If you have an e-commerce component to your business (e.g., selling windows, doors, or home improvement products online), you can use Shopping Ads to showcase your products with prices and direct users to your website for purchases.
- Promoted Collections:
- Promoted Collections allow you to feature a selection of your products or services in a cohesive and visually appealing way. You can use this format to create themed collections of your best work or popular services.
- Idea Pins (formerly Story Pins):
- Idea Pins are a format that allows you to create immersive, story-like content with multiple images and text overlays. You can use Idea Pins to share step-by-step guides, DIY ideas, and home improvement tips related to your services.
- Pinterest Shopping Spotlight:
- This feature allows you to highlight specific products or services in a dedicated shopping tab on your profile. You can curate and showcase your best offerings to Pinterest users who are looking for home improvement solutions.
To make the most of Pinterest advertising, consider using high-quality images and compelling copy that resonates with your target audience. Additionally, use targeting options to reach users who are interested in home improvement and related topics.
Remember to track the performance of your Pinterest ads and adjust your strategies based on the results to maximize your ROI.