The home service industry is under fire. Google’s latest spam policy updates are a direct response to years of abuse—much of which has been driven by the very marketing agencies that are now turning around and using these changes as a sales opportunity. Let’s call it what it is: hypocrisy. How We Got Here: Spammy Marketing Tactics […]
Google’s latest spam policy updates—targeting expired domain abuse, scaled content abuse, and site reputation abuse—are a direct response to a growing problem: the saturation of poor-quality content designed to game the system. And the home service industry has been one of the worst offenders. Let’s be honest: many home service companies rely on templated city pages, AI-generated content, […]